Texas Joe's Lean & Mean Beef Jerky is one of the newest snacks on the market, and feeling for a little something, I decided to chow down on a classic from the deep South.
I've only ever eaten beef jerky once, it wasn't very nice, and the hard chunks of beef hurt my teeth. That was years ago now, so when I spotted Texas Joe's beef jerky in the supermarket Sainsbury's I thought I'd give it a try.
At £2.50 for 50g a packet, it's not one of the cheapest snacks, but I was feeling curious, indulgent and peckish.
Firstly, the packaging is fun and uses stereotypes - beef jerky is traditionally enjoyed in the South West of America - and it uses the typography associated with a Western film poster (cowboys). Plus there is a male wearing a stetson hat, looking off into the distance, just in case you didn't quite get that this is a packet of Texan meat. They've put an effort in, clearly.
The back of the packaging is similar, to the front, but with comic one-liners like: 'and we don't add nothin' either'
What also made me want to buy the jerky, is that Texas Joe's has been on Dragons' Den TV show. If you're not familiar with the programme, it is a show where would be inventors and creatives come to the show with a business idea, and hope to win a £250,000 investment from investors (dragons), who are experts in their field, and looking to discover a new product which they can put their name to.
The beef itself is surprisingly good. Not exceptional, but very good. It is sliced relatively finely, typically a little hard, and coated in a special seasoning.
It melts in your mouth, and although chewy at times, the bitesized chunky strips of beef were scrummy.
Considering it was only 50g of beef, it was surprisingly filling, and only came to 130 calories per pack.
For the health-conscious it states on the back on the packaging that it is a high protein, no-sugar, low carb snack, with the nutritional facts to support it.
It makes a great post-workout snack, or, if you're like me, and want something to nibble on whilst on a long train journey, it fills the gap without piling on the calories.