Nails Inc. are the somewhat luxurious brand that have been dominating the nail industry for years. They generally produce an array of on-trend colours and styles - gel, cracked, textured, matte - and work with celebrities who endorse their shades. They have a nail salon in the UK capital: London.
Their shades are generally named after places in London. For example the bright pink is called 'St. James' after St. James church, the dark red is called 'Tate', after the famous museum. However their bright peach is called 'beach'. Either way their nail colours are lush.
Do they live up to the hype? I own about five, but I never buy them because they retail at £11 per bottle. I have always been given them as a gift.
The packaging is quite iconic; a large round silver lid tops the equally round bottom. Nails inc is printed simply in plain typography, and in smaller text is the shade of colour.
If you look close enough you'll see 'Made in the UK' printed on the back, which I find comforting in a beauty industry where everything seems to be made away from home.
The nail varnish itself is what I consider 'good'. It comes with a large brush, so you cover a lot of nail in the one stroke.
The colour comes out in a medium-gloop, so instead of having to reapply two or three coats, you get the exact colour in the bottle replicated on your nails after one coat.
It dries exceptionally quick too. After about two minutes my nails were already slightly 'sticky', after four they were completely dry.
I usually apply two coats for staying power, and a top coat, but to test the nail varnish I decided to forgo these steps to see if it really lasted.
Two days of washing up, and generally living life, and my manicure stayed in tact. Perfect then, for busy bunnies who want a quick polish without having to worry about messy nails, or whether or not they dare to wash up post-paint. Then again, avoiding house work is always a bonus of freshly-painted talons.